21 Tips: Integrate with Offline Correspondence and Activities
This is the twelfth entry in our series of 21 Tips for Email Outreach. Think of email as one important tactic in your broader communications strategy. You can great results by coordinating your email...
View Article21 Tips: Plan Your Targeting Strategy First and Then Work to Build up Your...
This is the thirteenth entry in our series of 21 Tips for Email Outreach. What demographics do you need to reach the most? What regions, industries, age groups? Choose a few target audiences that are...
View Article21 Tips: Mix It Up
This is the fourteenth entry in our series of 21 Tips for Email Outreach. Variety is the spice of life. Vary your messages’ content and packaging to keep things fresh. You don’t have to stop your...
View Article21 Tips: Ditch the Beltway Lingo
This is the fifteenth entry in our series of 21 Tips for Email Outreach. It’s great to have constituents who are interested in legislation and policy, however, most of your e-newsletter readers don’t...
View Article21 Tips: Include District and Local News and Events
This is the sixteenth entry in our series of 21 Tips for Email Outreach. Show some hometown pride and remind your constituents that your thoughts are of home, even if your work is in Washington. There...
View Article21 Tips: Ask for Feedback
This is the seventeenth entry in our series of 21 Tips for Email Outreach. Email is a two-way street! Don’t be afraid to put a question right in the subject line of your email and ask for input. Link...
View Article21 Tips: Give Them More if They Want it
This is the eighteenth in our series of 21 Tips for Email Outreach. People today are flooded with information, their inboxes are crammed, and as a result they’ve learned to parse that information. Your...
View Article21 Tips: Capture New Constituent Email Addresses and Opt-ins Over the Phone
This is the nineteenth in our series of 21 Tips for Email Outreach. Take advantage of constituents’ phone calls to get their email addresses and subscribe them to your newsletter. If you can convert...
View Article21 Tips: Always Test Your Emails in a Variety of Inboxes
This is the twentieth in our series of 21 Tips for Email Outreach. Not all email readers are alike. Emails that look perfect in your Gmail account might be slightly askew in Outlook. That’s why it’s...
View Article21 Tips: Encouraging Dialogue With Your Constituents Should be Priority #1
This is the twenty-first in our series of 21 Tips for Email Outreach. Never lose sight of who you are working for: your constituents. These tips are aimed at helping you get the best results out of...
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