This is the twelfth entry in our series of 21 Tips for Email Outreach.
Think of email as one important tactic in your broader communications strategy. You can great results by coordinating your email with your other public relations tools (press releases, town halls, tele-town halls, bulk mailing, etc.) Remember, email can be acted on instantly – just a click to forward it or to visit your website – so it can be a powerful part of your outreach plan.
